Deborah & Co. began as a solution to a simple problem that co-owner Caroline Allen had with her wardrobe during her third pregnancy. After searching in vain for maternity skirts she actually felt comfortable wearing, she decided to just sew some for herself. Knowing that she surely wasn't the only one with a need for affordable yet fashionable maternity skirts, she began offering to sew them for other ladies through a small, online chat group. They proved very popular, so popular in fact that within a year Caroline had launched themodestmom.com (which is now her blog).
Over time, as more and more products were added to the site, it became clear that the company had outgrown it's original name and required a serious makeover. Enter Caroline's husband, Sean, a graphic designer who is really into brand imaging (like, you don't want to go shopping with this guy - he likes to stare at tags and labels and such). Sean suggested that the first step in redesigning the company's image was that it be renamed in honor of Caroline's beloved mother, Deborah.
And so, Deborah & Co. began as a tribute to Caroline's mother and everything she lived for during her short time on this earth (she died at the age of 54 in 2010). As for the Co.? Well, that's everyone else - Caroline, Sean and their beautiful children - Mosiah, Israel, Carrianna, Olivia, and (you guessed it) little Deborah.
Everyone at Deborah & Co. wishes to thank our wonderful customers for all of their support over the years. Our company is not perfect but we work very hard every day to ensure that every product we sell, and your shopping experience with us, is the best that it can be. We very much appreciate your feedback as well as all of your helpful ideas. Please know that we count it a great blessing to be able to wake up every day and serve you.
The Deborah & Co. Family